The New Typography and Modern Layouts 1934
The New Typography and Modern Layouts by Frederic Ehrlich. Published by Chapman & Hall Ltd in 1934. London. Printed in the USA. Size: 31 x 24 cm.
For anybody interested in the history of graphic design and typography this is a remarkable book. Frederic Ehrlich discusses the ‘New Typography in European countries’ and how this has influenced American typography, layout and design.
In the 1930s a new approach to typography evolved, mainly in Europe. New typefaces began to circulate which gave designers new inspiration to experiment and explore new styles. In this book Ehrlich mentions the influential type designer Jan Tschichold and his book ‘Die Neue Typographie’. He also discusses the influence of Cubism and the futuristic conceptions of Russian typographers.
This book is full of the most wonderful examples of advertising layout and design from classical ornamental design through to German design style and American modernism in the 1930s.
Condition: No dust-jacket. The cover is scuffed with bumped and worn corners. It has the look of a book that has been used in a rather busy design studio. The inside pages are clean and bright.